Ascend.io Case Study

Client Since: 2023

Industry: Technology

Tech Used: ACF, Code Customizations, Custom Post Types, Custom Theme, Elementor, FacetWP, WordPress Core

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Company Description

Ascend.io is the leading data pipeline automation platform for building the world’s most intelligent data pipelines.

Project Overview

As a contract WordPress developer, I oversee all facets of WordPress development to bolster the marketing team’s digital initiatives. My responsibilities include theme customization, website optimization, security updates, and ensuring a seamless mobile user experience, showcasing my ability to deliver comprehensive solutions supporting organizational objectives.

  • Successfully replaced an outdated ThemeForest theme, leading a comprehensive website redesign using Hello Elementor to enhance functionality and visual appeal.
  • Proactively monitor and address technical issues identified by SEMRush and Google Search Console, ensuring optimal website performance and SEO health.
  • Achieved an average of 50% improvement in key Core Web Vital statistics related to page speed by replacing the theme and strategically implementing industry best practices for enhanced website performance.

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